Happy Feet

There’s not a lot we need to say about our newest sponsor. When logging miles and miles and miles, what’s more important than your feet (ok, saddle excluded)? The cycling shoe market has gotten increasingly crowded over the past decade, but very few companies have a history of technological innovation that spans nearly half a century.

Since its inception in 1960 Sidi is responsible for the 1st nylon sole (pre carbon), the 1st micro-adjust buckle, the heel cup system, and in 2010 cycling shoes instantly dropped 60 grams with a new aerospace sole material with zero loss of strength, durability, or stiffness. After 50 years of innovation, Sidi still stands above the competition as the market leader.

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