10 Degrees Latitude is proud of our ongoing relationship with Wilier. The frame maker is historic in Europe and is growing by leaps and bounds in the US. They are excited about 10DL, and we are excited about Wilier’s momentum. They’ve put together a strong product offering for 2011, and we’ve been trying to figure out a way to capture this and do it justice in our blog. Below are two videos that do a great job of telling Wilier’s story.

The Wilier community is still celebrating Michele Scarponi’s 2nd place finish and other stage successes at the Giro D’Italia. Congratulations to Wilier and the entire Lampre ISD team. Scarponi dominated the field on a Wilier Cento1 SL as featured below from our friends at Competitive Cyclist. The second video is a shameless plug for my newest ride, the Gran Turismo. (Let’s be honest, I would make the Cento1 just look silly)

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